The Story of Strandé
Hi, I’m Claudia, the founder of Strandé.
For as long as I can remember, I’ve dreamed of creating my own haircare brand. After almost 10 years working in the hair industry, from hairdressing apprentice to salon owner, Strandé feels like the natural next chapter of my journey.
I started my career in 2015 as a makeup artist, working across weddings, photoshoots, film and TV. In 2018, I discovered my passion for hair and began my hairdressing apprenticeship. Since then, I’ve grown through every stage of the industry - becoming a senior stylist, specialist, manager and eventually opening my own salon in Plymouth’s Sutton Harbour.
Working behind the chair every day gave me a unique insight into what people really need from their haircare. I saw the same frustrations again and again: complicated routines, endless products and promises that didn’t always deliver.
Then, in 2022, I experienced hair loss after a hormonal imbalance caused by contraception. As a hairdresser, hair is such a huge part of confidence, and losing mine was incredibly difficult. I cut my hair short to start again, but I wanted to restore the length and health I once had.
I tried countless products, but I couldn’t find exactly what I needed. I wanted something to support my scalp, strengthen my hair, protect it from heat and make it look beautiful. All without needing a bathroom full of products.
That’s when the idea for Strandé was born.
After years of working with professional haircare brands and using hundreds of products on both myself and my clients, I knew there was an opportunity to create something different: simplified haircare, backed by professional knowledge, with products that truly earn their place in your routine.
In 2023, one of my salon clients, Jade, who had visited me regularly and loved creating content during her appointments, joined me to help with our salon socials. I shared my dream of creating a haircare brand, and she instantly believed in the vision. Together, we started building what would become Strandé.
By the end of 2024, we were finally able to turn the dream into reality. We travelled to Italy to find our packaging manufacturer, spent countless hours developing the brand and created the first sample of the product I had imagined for years: TheraMist.
When we launched Strandé in August 2025, it was a moment I’ll never forget. Seeing something that started as an idea become a product in people’s routines was incredible, especially knowing how much it had transformed my own hair.
Strandé was created from a real need, professional experience and a desire to make haircare simpler. We believe healthy hair shouldn’t require complicated routines or endless products - it should be about understanding your hair and giving it exactly what it needs.
This is Therapy for Hair.
Thank you for being part of our journey. I can’t wait to share what comes next.
